Anni-Frid, Björn and Benny will guide visitors to the new ABBA museum. Pine and copper characterizes the building which also houses a hotel.
Construction of ABBA - the Museum on Djurgården is in full swing. When the museum opens its doors in May, ABBA will escort visitors through the museum. All four former ABBA has recorded messages in the audio guide that takes visitors around the 35 stations. The four have been interviewed by Catherine Johnson, who wrote the screenplay for the musical "Mamma Mia".
The building of 2000 square meters will also accommodate a Swedish Music Hall of Fame and a historical part that describes the Swedish popular music development. Added to that, also a hotel and a restaurant location. With its light wood facade and window sticker building, designed by Johan Celsing
The first thing visitors encounter is a hard cut version of the world famous group upswing, signed film director Jonas Åkerlund. The visitor is surrounded by a 360-degree screen, finds himself among the crowd in a giant Wembley arena in London. Then hear the birds singing and the visitor passes in sunlight back to Gamleby Folkpark 1970 where the quartet with the internationally hopeless named group Festfolket entertain.
The idea is that visitors will come close to the four members of ABBA. Anyone who contributes strongly to make it a reality is Björn Ulvaeus.
- It is Björn's close involvement that makes the exhibition personal. We have daily contact, he has taken the role of executive chairman, says Mattias Hansson, CEO of ABBA the museum, while he shows us around the construction site. Bjorn Ulvaeus' dad collected newspaper clippings and much else he came across on ABBA during their heyday. The material has been donated to the museum. Towards the end of the ABBA journey, the visitor is in a "divorce room" and taken back to the time when the two married couples Bjorn Ulvaeus & Agnetha Fältskog, Benny Andersson & Anni-Frid Lyngstad divorced.
In "The Shrine", visitors can virtually try on ABBA's Scene Clothing.
- We will have a replica of Björn and Agneta's kitchen. Elsewhere in the exhibition, those who want to get up on stage and grab the microphone along with the four ABBA turned into holograms. The cameras rolls and creates an opportunity for those who want to take home a DVD, says an enthusiastic Mattias Hansson.
The hologram is taken from "ABBA World" tour, as did half of the other viewing points. Among the new visitor will find ring-ring phone, a red classic Swedish phone. It is connected to a phone which goes to one of four. If the light flashes the phone asks the visitor to pick up the phone.
In the replica of the Polar Music Studio is Benny's piano. Sometimes Benny Andersson plays at it - in real time. The instrument is connected to his studio on the island of Skeppsholmen.
Will ABBA to come to the opening night before the opening?
- Which of them will be there I will only know minutes before. But I can say that we will be rigorous in preparing the applicable security. Many have expressed their interest to attend, foreign media especially. Swedish interest has so far been cooler. Maybe it's because the four of ABBA members never moved to Beverly Hills. They are among us, and we are used to having them here, says Mattias Hansson.