1983 Here is where Frida lives with her secret Swedish man

 The biggest new in show-biz this year! Frida has finally found happiness again. Now she openly displays her love for the Swedish finance man and millionaire who has been standing by her side for years.
     Hand in hand - like newly in love teenagers - they stroll around Paris. Shopping, visiting small, intimate restaurants and only live for each other.
     - Suddenly my life has opened up again. I am together with a man I love and it's a free demandless relationship and that's just how I want it to be. I want to learn how to live openly, spontaneously.
     That's what Frida said to Theodore Kallifatides in an interview in the fashion magazine Clic last year. The only real interview Frida - who is becoming more Garboesque - has given in years.
     VeckoRevyn doesn't want to reveal the name of Frida's new man. He is married in Sweden, isn't divorced yet, but left Sweden for Paris on February 28 this year.
     In the beautiful quarters between Saint Germain and Montparnasse on the edge of Luxembourg garden he now lives with Frida. It's an exclusive house which is guarded 24/7. The guard won't say a word about "his" tenants. Everything is very discreet.
     After the interview in Clic Frida and several of her friends have denied the romance, but now it seems that they have given up. Even if Frida and the new man don't give any interviews, they make no secret of them living together in Paris.
     It was to Charles Street in London Frida moved when she left Sweden. But at Charles Street they hardly ever see the star nowadays. The mail box is overfull and the neighbours wonder where their new neighbour has gone.
     There's no doubt that Frida's new love has meant a lot for her. It's a completely new Frida her friends meet nowadays.
     - Frida has become more mature, calmer and more harmonious, says Tinni Fredell, Frida's best friend to Vecko Revyn. Tinny met Frida four years ago and they see each other as often as they can.
     - There was an instant friendship between us, says Tinni. We talk about everything and have a lot of fun together. What I appreciate most with Frida is her sensitivity and her loyalty to others and her warmth.
     Görel Hanser, another of Frida's very close friends and the vice CEO of the ABBA-company Polar Music tells us about Frida's new joy in life.
     - Frida is happy now. If you have a positive attitude towards life you feel good and that's exactly where Frida is at right now. There are no more sad things in her life anymore.
     Frida's new man is also her financial advisor. Frida is - as we all know - a wealthy woman. She sold her ABBA stocks at their highest value and gained almost 30 milllion kronor.
     40 years old in December, attractive and successfull is the description of Frida's new man. He is  a dynamic businessman with businesses all over the world and has made several million deals. Just like Frida he is also interested in art  - and not just buying and selling - and he has a strong personality, says people who know him. In the relationship with Frida he is definitely not just living in Frida's world star status he is a star in his own right. Most of all he is the calm, solid rock that Frida, according to her friends, really needs. Under her outgoing public personality Frida has been a quiet and withdrawn person. Now Frida has started to live life to the fullest.
     I have stopped doing alot of things I used to do. No physical training and fear of every ounce of fat. I have even thrown out my scales, she says in the Clic interview. Today Frida travels all over the world. She loves to travel. Sometimes alone, sometimes with her girlfriends and sometimes she joins her new man on his businesstrips. She can afford it and makes no secret of her spending money fast. The interest alone gives her several millions a year.

      And still new millions are coming in. From ABBA's music and from her own single and LP. The single sold over 3 million copies worldwide and has actually climbed higher on the American charts than Agnetha's much talked about Wrap Your Arms Around Me.

     - I spend a lot. I think it's fun, said Frida in a TV interview with Hagge Geigert this spring.

     - Frida has friends in Stockholm, Austria, New York, London and Paris, says Görel Hanser. She often visits her daughter, Lotta, who is studying in the USA. Most of the time she travels by plane, but sometimes she drives her BMW within Europe. She loves clothes and buys clothes all over the world, mostly from the Italian designer Valentino.

     Her best friends are, apart from Tinni Fredell and Görel Hanser, Cay Bond who works for the Clic magazine and Barbro Pettersson who is married and has children with advertising man Love Lundkvist.

    Now Frida also has found the peace and quiet to write her own music and lyrics. Görel Hanser:

     - Frida is now creating her own music. If she, the producer Phil Collins, Stikkan Anderson and the rest of us think it's good enough there will probably be a new album. A new album is already in the works, it will probably be recorded in may with songs from different composers.

     Some of her own songs has Frida already tried out with her son Hans' band Rendez-Vous.

     Today she is also making up for time lost with her children when they were younger.

     - Loneliness has followed me a lot through my life. I had difficulty giving my children that genuine affection which I didn't get myself as a child. Now it's going fine. Now I understand how important it is to talk to your children, dare to show them you weaknesses, your own fragility, yes, and even cry in front of the children. If you give your children that kind of love a lot of kids would be saved from drugs and other misery, Frida said in the Hagge Geigert interview.

     In the same TV-show she talked about "the positive life line" she is now following and continued:

     - I feel complete harmony right now.

     But then the little danceband singer from Eskilstuna with the big nose and skinny legs found the big love and is now blooming as a free, mature, independent woman.

     The earlier boldness she only showed on stage is now a part of her private life also. Frida's clothes are often daring. They reflect her new personality that expresses:

     - Play with life and life will play with you.

From VeckoRevyn #41, October 12, 1983.

Comments

[mikespeir]

This doesn't make much sense. In the first place, Frida didn't turn 40 in December of any year, much less 1983. (She was 40 in November of 1985.) Second, I'm pretty sure the mystery man is Ruzzo, whom, I think, she buddied up with in 1986.

[Kate]

Nope, not in 1986 in any way. In 1984 Frida and Ruzzo showed up at a party and Ruzzo was dressed in a green punk wig. So it's either 1984 (which is written in BLDS) or as early as 1982 (which is what I personally think).

But well, the best way to find out the truth is to ask Frida herself ;)

[mikory]

"40 years old in December, attractive and successfull is the description of Frida's new man."
40 in December refers to "the new man", not Frida.

[mikespeir]

Well, for goodness sakes! You're right, Mikory. Plain as day. I'm only 53, but there's still time to learn to read.

But...but I thought Ruzzo was like five years younger than Frida. How does that work?

[Kate]

Probably they mean Bertil Hjert who is often mentioned as Frida's boyfriend in the early 80s (something I really can't believe). As for the prince, yes, Ruzzo is not only five years younger, but he was born in May, not December.

[Cooper]

"Frida - who is becoming more Garboesque"

Where have I heard that before?! Seems the media love making Agnetha and Frida, less so nowadays, sound garboesque!

I could never understand that if they have nothing to promote then why should they be in/under the spotlight?

As in the words to "I am the City" -

'(You) let me be'

Is that the man that recently died