This article comes from Swedish pop magazine "Tio I Topp" 1975 - there sure was a lot of new pop magazines around here in Sweden back then, many of them for a very short time. And most of them not very good at all to be honest. Just read this "article". They keep mentioning the same thing over and over. Ah well, at least the picture is cute.
ABBA are in the studio almost all the time - they don't have any time to tour.
You don't have many chances to see ABBA perform anymore. From now on they will live in studios almost all of their time. In recording studios for records and in TV-studios for TV-shows.
Did you know that ABBA have to behave themselves and never cause a scandal? Because if they do, the herring company will come and take their name away from them!
ABBA is the group who has to behave themselves. Well, we all should do that of course - but for ABBA that's extra important. If they missbehave they can be forced to change the group's name!
The fact of the matter is that Aktiebolaget Bröderna Ameln has been producing canned herring called ABBA for a very many years. At the canning company they don't mind the name ABBA becoming world famous - as long as the group is doing well. But if they would start to misbehave and mess up - aja baja (naughty naughty!) ABBA! Then the old herring guys can claim that ABBA are damaging their reputation and that would mean a lot of problems for Björn Ulvaeus, Benny Andersson, Agnetha Fältskog and Anni-Frid Lyngstad. In other word ABBA in the pop world.
If you get the chance to see them perform live, don't miss it. It won't happen again we are told. ABBA are going to focus on recording and doing TV-appearances and won't have time to do perform live in front of an audience. Sad, but true. But we can watch them on TV - "and there we can reach so many more people than we could doing a folk park tour" say the member themselves.
Nowadays ABBA is a worldfamous as we know. But do you remember how it all began? Yes, ABBA started with Svenstoppen and "Hej Gamle Man" and then of course "Waterloo" and Brighton, but individually?
Agnetha Fältskog wrote her own songs when she was a young girl in Jönköping. Entered Svensktoppen with a lovesong and the she wrote, while crying, "Om Tårar Vore Guld"...
Anni-Frid Frida, was discovered on "Hylands Hörna" of all places. Anni-Frid Lyngstad was born in Norway - you can tell that from the name, but luckily not by the way she talks or sings. She had lived in Sweden for years before she was discovered. At that time she sang with her husband in their own band called Anni-Frid Four. When she met Benny the sound of the music changed.
What about Björn and Benny then? Both of them had been working a long time before ABBA was formed. Björn in good old Hootenanny Singers and Benny in Hep Stars. Then they started to write songs for their girls, Agnetha and Frida, who sang so beautifully together, and later Björn and Benny started singing with them. ABBA were born. A Swedish export much bigger the herring with the same name.